Monarch Free Trial Enhancements
- Jennifer Grimes
Links
Monarch Free Trial Enhancements - epic https://weldnorthed.atlassian.net/browse/CE-132
Objective
To decrease confusion and highlight the product value for customers when they are signing up for a free trial of Monarch.
To decrease customer confusion when assigning courses to their student(s) during or after the Monarch Free Trial onboarding.
To increase the selection of the Monarch Full Access Yearly Free Trial.
Success metrics
Goal | output |
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Review the use cases when parents are shopping for a Free Trial and completing the free trial onboarding steps to refine the Shopify design. | re-design the Monarch All Access PDP page for customers that have yet to create or log-into their http://AOP.com account |
| Expand the Shopify designs to help customers through the onboarding steps. |
| Expand the Shopify designs to enhance the enrollment process and decrease confusion |
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Assumptions
Milestones
We need to be ready with designs for Guidance and engineering to batch as soon as possible.
We need to validate the designs with customers during Q4.
Research and Background
Customer Feedback :
Customers signing up for a Monarch All Access Free Trial are confused by the price being shown.
From google analytics, we are seeing an increase in customer abandonment during the onboarding when they need to create a student.
From CSRs, the “assign for courses” step in the onboarding process is confusing because price is shown and they have to do a lot of scrolling to see the “assign for course” action.
The monthly churn rate for subscriptions is around 22%, we would like to decrease this rate by promoting the adoption of our yearly subscription.
Feature Requirements
Feature Requirement | User Story | Notes |
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Monarch PDPs | For customers that have yet to create an http://aop.com account, we want to:
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Imagine Learning Assumption
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Course PDP Pages | As a parent assigning courses to their students, I don’t want to see pricing or subscription information on course PDP pages. As a parent, I want to know if:
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Imagine Learning Assumption:
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User interaction and design
Where in the user’s journey do they complete these steps?
New customers are shopping for online curriculum and want to start a free trial.
New users have finished the purchase of a Monarch Full Access Free Trial subscription (monthly or yearly. After purchase, they need to assign courses to their students.
Existing users are returning to http://aop.com to assign courses to their students.
Link to Figma files:
https://www.figma.com/design/dZ3oXeU1HMZrkn8qLQjYrs/Project-Revolution-Master-File?node-id=2019-326
Today’s Components | Notes: |
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Monarch All Access Free Trial PDP Page (not logged-in) |
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Monarch All Access Free Trial PDP (logged in) |
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Course PDP page (not logged in) |
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Course PDP page (logged in) |
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Open Questions
Question | Answer | Date Answered |
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Next Steps
Finalize the Epic by 08/02/24
Start to break down the epic into stories on 08/02/24